Finding engaging content on Netflix has become increasingly challenging, and recent insights indicate that the platform may prefer it that way.
According to a report from n+1 magazine, Netflix executives are urging writers to simplify their scripts to cater to viewers who are often distracted. Screenwriters have reported receiving feedback that suggests making the storyline more explicit, such as clearly indicating when characters enter a scene.
A 2019 study commissioned by Facebook revealed that a staggering 94% of viewers engage with their mobile devices while watching TV, highlighting the prevalent multitasking behavior. By opting for less nuanced scripts, Netflix aims to assist viewers with divided attention in keeping track of the storyline, thus reducing the likelihood of them switching off the show.
An example highlighted in the n+1 report comes from the 2024 film Irish Wish , featuring Lindsay Lohan. In a scene, she expresses to her love interest, James, "We spent a day together. I admit it was a beautiful day filled with dramatic vistas and romantic rain, but that doesn’t give you the right to question my life choices. Tomorrow, I’m marrying Paul Kennedy."
In this dialogue, Lohan describes the visuals, which might be lost on an audience member who isn’t fully engaged. She then emphasizes her decision to marry, a crucial aspect of the plot. James replies with a line that’s stark and straightforward: "Fine. That will be the last you see of me because after this job is over, I’m off to Bolivia to photograph an endangered tree lizard."
While one might not expect profound storytelling from a romantic comedy, the n+1 article aligns with remarks made by actress and producer Justine Batemen from Family Ties . She mentioned in a 2023 interview with The Hollywood Reporter that showrunners have received feedback indicating, "This isn’t second screen enough." This suggests that the primary focus for viewers is their phones and laptops, and any distractions from the show might lead them to disengage.Netflix appears to be shifting its focus from producing critically acclaimed films to creating content suitable for casual viewing.
The term "visual muzak" has been coined to describe this trend, likening it to background music often heard in elevators.
Many viewers are beginning to notice a decline in the quality of dialogue, with some even questioning the human touch in shows like The Perfect Couple (2024).
This raises concerns that if audiences continue to prefer simpler narratives, Netflix might increasingly rely on artificial intelligence for scriptwriting.
TV journalist Manori Ravindran expressed her surprise when she realized she had forgotten she watched The Perfect Couple , prompting speculation about the potential end of high-quality television writing.
Is the era of exceptional storytelling being overshadowed by an influx of forgettable, background entertainment?
In a 2023 interview, Netflix's chief product officer, Eunice Kim, encouraged viewers to shift their viewing habits from traditional televisions to mobile devices.
She highlighted that mobile platforms allow for a more tailored advertising experience, contrasting it with the communal nature of living room viewing.
The Netflix mobile app was described as a versatile tool designed to engage users in various ways.
Moreover, the company is swiftly developing advertising technology that grants businesses greater control over their campaigns.
Interestingly, over half of new subscribers are choosing the ad-supported plan priced at $6.99 per month, significantly more affordable than the standard ($15.49) and premium ($22.99) options.
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